BOSTON, MA (April 11, 2016) — Trend analysts are seeing huge growth in the customization industry, where consumers can personalize everything from dress shirts and handbags to bicycles, suits, computers, and even cell phones. This trend is also impacting the travel space with travelers looking to design their own experiences as opposed to purchasing “one-size-fits-all” itineraries. Go City Card is on the leading edge of this movement with its new “Build Your Own” sightseeing passes.
Go City Card is a multi-attraction pass which bundles attraction entry tickets together in order to provide consumers with savings of up to 55% versus purchasing tickets individually at the gate. Now with its “Build Your Own” pass, Go City Card offers the ability to create your own custom itinerary by choosing only those attractions you wish to visit. Consumers can choose from dozens of available options and enjoy guaranteed savings of up to 25% based on destination and attractions selected.
According to John Walsh, Chief Marketing Officer, Go City Card, “The level of customization which the Build Your Own pass offers — as well as the wide variety of attraction choices and guaranteed savings — has been extremely well received by our customers. It is especially popular with our growing Millennial audience who prefers to travel based on their own preferences.”
Currently Go City Card is the only pass provider which offers this level of customization. Other sightseeing passes often dictate the attractions you must visit and provide very limited choice and flexibility.
Mr. Walsh adds “Since its official launch about a year ago, the Build Your Own pass has been our fastest growing product and has helped to drive year over year growth of over 50%.”
The Build Your Own Pass is currently available in all of Go City Card’s 11 locations. The pass is delivered instantly and available for immediate use, and unlike many customized products which are purchased, a Build Your Own Pass is fully refundable within a year if not activated.
About Go City Card
Go City Card, a division of Smart Destinations, sells multi-attraction passes to 11 of the most popular tourist destinations in the U.S. including Boston, Chicago, Las Vegas, Los Angeles, Miami, New York City, Oahu, Orlando, San Diego, San Francisco, and Washington, DC. Go City Cards can be purchased online and instantly delivered to a traveler’s smart phone or they can be bought at brick and mortar outlets within a city upon arrival. Travelers choose from different types of passes to fit their needs including an all-inclusive pass which provides carte blanche to visit any of that city’s included attractions or a “Build Your Own” which enables a traveler to create their own itinerary. Depending upon the pass selected, travelers can realize a savings of up to 55% less than paying at the gate. All passes come with valuable extras including the ability to skip the line at select attractions and comprehensive guidebooks that offer insider tips and bonus discounts on shopping and dining.