Naja, a digitally driven, forward-thinking innovator in the lingerie industry, has officially launched to rave reviews. Naja, billed as the “radically different, thoughtful lingerie brand for smart, courageous and sexy women”, was pioneered by Colombian-born CEO, Catalina Girald. No stranger to the fashion and technology industries, Catalina founded MOXSIE, one of the first venture-funded fashion sites for independent designers which was later sold to Fab.com.
Naja is a breath of fresh air in an industry that hasn’t changed appreciably in decades. When asked about the direction of the new firm, Founder Catalina Girald answered, “We celebrate strong women. We’ve done away with fans blowing fake wind into our models’ hair, and old, dated lingerie designs. Our fresh designs, pricing and mission to empower women are challenging the industry, and we’re building the first billion-dollar online lingerie brand for the next generation woman.”
Today, women looking for fashionable bras under $80 have limited choices, including Victoria’s Secret. However, a growing number of shoppers have expressed dissatisfaction with the mass retailer, citing a lack of innovative designs, low construction quality, and environmental impact amongst their concerns. Naja changes all of that.
The company offers exclusive designs paired with the highest quality of fabrics, placing significant focus on structural changes and better product design. Features reserved almost exclusively for luxury lingerie, such as breathable memory foam cups and ultrasonic sealed straps, are now being brought to consumers at fair prices. Naja uses Peruvian sourced Pima cotton for the softest feel and intelligent fabrics with odor and sweat wicking properties for real women with performance needs, all while remaining health and eco-conscious by using no phthalate materials and water based dyes.
The capsule collection, inspired by Tattoos and Japanese Shunga, consists of a basic line and three groups including “The Secret Lives of Sparrows”, “One Night in Cashmere”, and “Miyoko Loves a Dragon”. The collection is characterized by innovative and surprising prints on the interior of all the bra cups, so that every woman can carry her own little secret. All of the fabrics are exclusively designed for Naja by a local San Francisco Tattoo artist and are individually hand printed making each piece slightly unique. In keeping with Catalina’s vision of making great design accessible, the collection is fairly priced with bras ranging from $45 to $70 and panties ranging from $12 to $22.
Perhaps the most interesting thing about Naja is the company’s dedication to changing women’s lives. Through Naja’s Underwear for Hope program, the company donates a percentage of profits to training women in the poorest and most violent areas of the world to sew. Naja then employs them so that they can help themselves and their children. With each purchase of Naja, consumers can feel good knowing that they are contributing to changing a woman’s life.
To learn more about the company’s lingerie, social mission or what sets Naja apart from others in the industry, visit http://www.Naja.co .